Card writing guides

What to write in a card when it's going to a customer, a student, a donor or a club member — worked examples, grouped by who's receiving it.

• What to write in a birthday card

  Wording for birthday cards to customers, students, club members and staff — with examples you can send as they are.

• What to write in a thank you card

  Thank-you wording for customers, donors, volunteers and families — specific enough to be believed, short enough to fit on a card.

• What to write in a congratulations card

  Congratulations wording for exam results, promotions, new jobs and milestones — including what to write when the result wasn't what they hoped for.

• What to write in an achievement card

  Wording for recognising progress, effort and improvement — for tuition centres, schools and clubs, where the achievement isn't always a result.