Can I set it up once and stop thinking about it?

Yes, on Pro and above. It's called click and forget: you choose which contacts it covers, pick the card designs you're happy for us to use and write a few messages, and we send a card for every birthday after that without asking you again.

You choose the cards and write the messages yourself, so nothing goes out in your name that you haven't seen. We vary which card and which message each person gets, so nobody receives the same one two years running.

Each card is paid for from your wallet balance when it's sent, at your plan's usual card and postage price. You can have the wallet top itself up from your card on file, so it doesn't run dry.

You can switch it off at any time, and turning it off doesn't affect cards already on their way.